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10Apr 2017

HOW TO IMPROVE SALES PERFORMANCE

April is here……Get Sales Ready

How was your last financial year? I’m sure there have been quite a few learning which you would like to implement this new financial year! I would like to share some of the ways in which you can structure your thoughts.

Sales play a vital role in the success and survival of your business. In the blink of an eye, new competitors emerge, similar products are released and even before you know, you are already part of a competition.

No matter what industry you are in, what worked well a few years ago, isn’t good enough today. The time for trial and error is already over, now it is time to sharpen your axe. It is quite essential to know the basic nuances of sales.


Let’s glance through some of the ways to improve your sales performance.

1. Understand your Mission.
Before venturing to sell your products or services, it is crucial to identify your target. What is the AIM or MISSION? It may be target decided by your company and giving to you or maybe you have decided your own mission, like how soon you are planning to complete your target? And how much money you are willing to earn during this particular year? To achieve your mission you need to make some short term and realistic goals.

2. Set Realistic Goals.
Now that you have a clear understanding of your mission. Get ready to achieve realistic goals. Set the activity goals (calls per day, proposals per month, referrals per call, and so on) that you can control. Ensure that you set realistic goals to measure your progress, and track them closely. This will help you to accomplish your goals. What is best is that, you can employ software, to aid this process. There are specialized software in the market, that are specially created to assist end to end sales process efficiency.

3. Get Attention.
Getting attention isn’t that easy. Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favorable attention. Rigorous follow-ups through-above-and-beyond customer services are the keys to maintaining it.

4. Ask, Listen, and Act.
Whenever you go with the sole purpose of selling remember that, the above three words summarize success in sales. Make sure you ask relevant questions. Ramp up your listening skills. This proves that you are a great listener and you respond to customer queries in the most efficient manner.

5. Take the responsibility but not the credit.
Act like a leader, take responsibility on your shoulders. Be the person behind a strong team willing to go the extra mile, when you need it. Give your team the credit for everything that goes right, and take the blame when it goes wrong.

6. Develop your Attitude.
Attitude is what matters the most. The way you portray yourself makes a lot of difference. There will be times when you are not performing well. During such times keep calm, conquer your fears and balance your temper. Change the beliefs that limit your success. Your attitude controls your commitment, enthusiasm, persistence, resilience and confidence. With time you can have a good control over yourself and your attitude.

7. Optimize your Time.
Utilize most of your time, focusing on your goals. Test every activity for its importance and urgency. Create an ideal schedule and execute it well. Remember, just one hour a day used more productively adds up to six extra weeks of productive time a year.

8. Get Technology Savvy.
Distances have become closer with the technological advancements in every field. Become aware of the need of the hour. Adopt technology, mostly in the form of sales efficiency software to help your team perform better. More can be achieved when processes are streamlined.
Everything said and done, it’s time to perform, give your best and increase your organization’s sales graph and take your organization to the next level.